Search Engine Optimization "SEO"

If you spend any time at all looking into digital marketing – even the quickest Google search – the term “SEO” will inevitably pop up. What exactly is this elusive concept that so many digital marketers seem fascinated by? Well, the answer is in the question itself. If you Google digital marketing, Google will give you close to 3.8 billion results in just under one second – but you are obviously not going to look through almost four billion different answers to the same question! You may scroll down a little bit to glance through the 10-ish results on the first page, but odds are you probably will not even do that. Most likely, you will look at only the first one or two hits, the ones that are at the very top of the page and require no extra effort to see. So obviously, if you are interested in getting your brand in front of as many eyes as possible, you want it to make it into the top one or two hits within someone’s Google search. And that is search engine optimization, or SEO. There are ways to write an article, blog post, or other web content that will make it stand out within the algorithms of Google or any other search engine, and that will drive more eyeballs and consequently more clicks to your product’s page.