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Email Marketing

Successful Email Marketing

Emails drive the conversations and when it comes to conversions, there isn’t a more powerful channel than email.

Email Marketing: Email marketing is growing at a very rapid pace. It involves sending emails to the people out there and telling them about your product or service. It falls into the category of affordable lead generation. But sending emails to the people who have already subscribed to your product is the key here. On the other hand, sending emails to random guys is of no use.

 Because sending an email to a random person will not enchant him/her to get the product/service. While on the other hand, if you will send an email to a person who already knows your brand, there is a very high probability of successful conversion. Emails should be compelling and must include CTAs and eye-catching explanations about your brand. Studies have shown that personalized email marketing helps in increasing the revenue up to six times.

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