Mainly SEO is characterized into two factors namely: On-page SEO and Off-page SEO.

 

On-page SEO: This type of SEO involves optimization on the website itself and has nothing to do with other sites out there. On-page SEO includes optimizing content on the website besides HTML source code. A frequent SEO audit will make it better and will help in enhancing it.

 

Off-Page SEO: It refers to the actions that we perform outside our website to improve our website’s ranking. It is mainly done by linking our website with other web pages, sites, etc. Thus it enhances the credibility of the website.

 

Before moving on to more details behind SEO and how it is performed. Let me first give you a brief scenario about how SEO Optimization works.

 

In simple terms, it can be stated that SEO demonstrates to the various search engines the content your website is providing is the most appropriate as compared to the other ones. But it heavily depends on the algorithms of the search engine like Google algorithm. Each search engine has its different algorithms but Google being the dominant one and has a market cap of 92%. Thus it’s better to discuss Google Optimization here for active learning.